The San Diego Frame Manufacturing Co. mirror catalog.
This catalog was designed to go into a standard three ring binder used by buyers in the industry.
The table of contents and key were designed for the user to easily understand the catalog numbering and finishes.
Charts were designed to be contemporary and follow the upscale color palet and image of the catalog.
High resolution digital photography was used and digital color profiles where shared between photographer, designer and press in order to keep the true color of frame finishes acurate after printing.
The spreads were designed for the viewer to have the largest images possible to enhance details and wood finishes. Each page required a sizing chart for the mirror and frame.
The page layout needed to be flexible enough to accommodate different shapes of mirrors and frames.